Novare Web Design, uses advanced search engine optimisation techniques to broaden your visibility and increase your ranking for prospective customer driven searches.

Search engine optimisation – or SEO – is the art and science of ranking highly in the major search engines. Novare Web Design implements search engine optimisation into every element of your page design, site structure, content and coding to ensure that your website is easily found on the major search engines.

Novare Web Design understands the dynamics of search engine listings, and the rules and formulas which guide them. In conjunction with a colleague in the United States, I have studied the Google algorithm, for the past 4 years. The Google algorithm is constantly changing and without this knowledge your website is at the mercy of the everchanging search engines rule changes. My colleague in the United States is continually testing search engine optimisation techniques for over 200 websites and monitoring how the Google algorithim is changing over time.

Search Engine Optimisation Myths

There are many myths in the search engine optimisation business. After years of research it has become apparent that most search engine optimisation techniques, promoted by SEO specialists, have very little impact on a website’s search engine ranking. However there are a few little-known techniques that provide the majority of a website’s natural search engine ranking.

Novare Web Design provides the following search engine optimisation techniques

Keyword analysis – Figuring out what your target audience is searching for, and which of those searches you want to rank well for.

Competitor analysis – Keeping tabs on how your competitors are ranking, and what search engine optimisation strategies they’re using to achieve that ranking.

Website search engine-friendliness – Ensuring that the search engines can access all your pages, and that they can read and understand all your content.

SEO copywriting, keyword density and meta-tags – Telling the search engines what you do, so they know which searches to include you in.

Link building – Proving to the search engines that you’re website is important and of high quality.

Reporting – Tracking the progress of your search engine optimisation (SEO) results.